Economic Crisis, Untold number of Assets in Inventory, Landmark number of Foreclosures, Bankruptcies, 3 to 4 years of decline with 3 to 4 years of appreciation, and lots of business for the auction industry – all were topics of discussion recently presented to Satellite ProLink by Jere Daye, The National Sales Manager for Rowell Auctions, www.rowellauctions.com.
As our nation braces itself for the influx of landmark numbers of foreclosed properties, premier real estate companies prepare to assist in the movement of these assets. “Lenders will hire specialists to move these properties thru the most efficient method of sales,” says Jere Daye. Daye assisted lenders thru the RTC crisis and predicts this run will be handled much more efficiently with the technologies available today. The only way to move assets of these proportions will be with the auction marketing method and most notably thru on line sales.
Satellite ProLink works with Premier Real Estate firms throughout the United States and has seen a significant shift in the auction method of marketing, within the last five years. Search Engine marketing, web based ads, email targeting, site optimization, and social marketing are just a few of the ‘New Medias’ being used to reach real estate buyers. “This is truly the purest form of marketing we have seen yet,” said Ms. Billie Jo Glisson, Chief Operating Officer for SPL. The new technologies give us the ability to see and quantify who reacts to our messages and that becomes a very powerful tool for our auctioneers to assist their clients with the value and sales of the assets.
Mr. Daye says, “We haven’t seen anything yet. Are you ready? Are your clients ready?”
For more in a related Investors Business Daily story, go to:
http://www.investors.com/editorial/IBDArticles.asp?artsec=27&issue=20070823
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