Thank You NAA!
SPL reps return from the
58th International Conference & Show
Julie, Billie Jo, and Joseph, have returned from the National Auctioneers Association’s (NAA) 58th International Auctioneers Conference and Show.
Special Thanks to all the NAA members and staff who worked hard to deliver this World Class Conference!
Congratulations to the CAI 2007 Graduates! Satellite ProLink was delighted to sponsor your celebration breakfast and to share this special event.
With over 1,500 members of the auction industry in attendance, Satellite ProLink experienced enormous trade show booth traffic and especially enjoyed visiting with NAA members & our SPL clients.
All reports indicated the auction industry continues to grow in popularity in spite of the slowdown of traditional real estate sales. The MORPACE study reports that Real Estate Auctions are the consistent growth leader and attributes this in part to ‘increased consumer acceptance combined with a greater focus on marketing strategy’.
Satellite ProLink is shifting their marketing strategies from the traditional print media to more innovative marketing; most notably Internet Advertising and Search Engine Marketing.
NAA member advertising activities are in sync with this trend; moving their print ads from local to national & regional publications, such as USA Today, The City Business Journals, Investors Business Daily, and Wall St. Journal which appear in print and on the Web.
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BY KEN SPENCER BROWN, PETE BARLAS AND BRIAN DEAGON
INVESTOR'S BUSINESS DAILY
INVESTOR'S BUSINESS DAILY
The Google Effect: First In A Series
To drum up foot traffic for their Mountain View, Calif., retail store last year, the owners of The Pink City spent about $600 for three weeks' worth of newspaper ads. It was a hefty outlay for the fledgling business, which sells an eclectic mix of handmade art, doll clothes and belly-dancing accessories. But the group considered it an investment.
Not a single person responded.
"We were very disappointed," said co-owner Therese Craven.
So they gave Google (GOOG) a try. In October, they signed up with the search giant's AdWords program, which lets advertisers buy small text ads that appear alongside Google's search results.
Not only can The Pink City choose what words trigger its ads, it can limit them to people searching from within the local area, track the campaign's effectiveness and tweak it on the fly. Better yet, the store pays only when someone clicks an ad.
Now, its entire ad budget — $75 a month — goes to Google.
"For the price and the amount of business we're pulling in, you can't beat it," Craven said. "Google is a godsend."
The scenario is repeating itself again and again as businesses large and small move their ads from print, TV and radio to the Internet.
To read this complete article, please click here.
To drum up foot traffic for their Mountain View, Calif., retail store last year, the owners of The Pink City spent about $600 for three weeks' worth of newspaper ads. It was a hefty outlay for the fledgling business, which sells an eclectic mix of handmade art, doll clothes and belly-dancing accessories. But the group considered it an investment.
Not a single person responded.
"We were very disappointed," said co-owner Therese Craven.
So they gave Google (GOOG) a try. In October, they signed up with the search giant's AdWords program, which lets advertisers buy small text ads that appear alongside Google's search results.
Not only can The Pink City choose what words trigger its ads, it can limit them to people searching from within the local area, track the campaign's effectiveness and tweak it on the fly. Better yet, the store pays only when someone clicks an ad.
Now, its entire ad budget — $75 a month — goes to Google.
"For the price and the amount of business we're pulling in, you can't beat it," Craven said. "Google is a godsend."
The scenario is repeating itself again and again as businesses large and small move their ads from print, TV and radio to the Internet.
To read this complete article, please click here.
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