Florida Auctioneer Association

Satellite ProLink attends:

Florida Auctioneers Association

2007 Annual State Convention

Discover the Possibilities

Satellite ProLink Inc. attended the Florida Auctioneers Association 2007 Annual State Convention which was held on November 11-13, 2007, in St. Augustine, FL at the Historic Bay front Hilton. There were over 80 in attendance and everyone enjoyed the venue, seminars, banquets and contests.

Seminar Highlights:

“Auction Bonanza of a Lifetime” by Jim Gall, “On-Site Auctions Start to Finish” by Stan Crooks , and “Selling Real Estate at Auctions Using Guaranteed Financing” by Kurt Chana. For further details on the conference, go to: http://www.floridaauctioneers.org/

Satellite ProLink wins 3 awards in

The FAA Excellence in Advertising

Walt Driggers accepted three awards for outstanding advertising produced for him by Satellite ProLink, Inc. Go Team! The annual contest is open to members of the state-wide association. Entries are judged on their professionalism, marketing effectiveness and creativity.

Noted awards: Multi Color brochure, Multi Color postcard,

and Best of Show.

Satellite ProLink’s Billie Jo Glisson, Joseph Pemberton, Julie Carter along with

Tranzon Diggers’ Hellen, Christopher, and Walt Driggers.

SPL Execs participate in a Daytona Pit Stop.

After a brief stop in World Famous Daytona, the road trip was

made complete with a little help from Joe who knew

how to make the necessary repairs.

Billie Jo helped supervise.

Jere Daye tells Satellite to gear up Online Marketing to help Auctioneers with mounting bank foreclosures.

Economic Crisis, Untold number of Assets in Inventory, Landmark number of Foreclosures, Bankruptcies, 3 to 4 years of decline with 3 to 4 years of appreciation, and lots of business for the auction industry – all were topics of discussion recently presented to Satellite ProLink by Jere Daye, The National Sales Manager for Rowell Auctions, www.rowellauctions.com.

As our nation braces itself for the influx of landmark numbers of foreclosed properties, premier real estate companies prepare to assist in the movement of these assets. “Lenders will hire specialists to move these properties thru the most efficient method of sales,” says Jere Daye. Daye assisted lenders thru the RTC crisis and predicts this run will be handled much more efficiently with the technologies available today. The only way to move assets of these proportions will be with the auction marketing method and most notably thru on line sales.

Satellite ProLink works with Premier Real Estate firms throughout the United States and has seen a significant shift in the auction method of marketing, within the last five years. Search Engine marketing, web based ads, email targeting, site optimization, and social marketing are just a few of the ‘New Medias’ being used to reach real estate buyers. “This is truly the purest form of marketing we have seen yet,” said Ms. Billie Jo Glisson, Chief Operating Officer for SPL. The new technologies give us the ability to see and quantify who reacts to our messages and that becomes a very powerful tool for our auctioneers to assist their clients with the value and sales of the assets.

Mr. Daye says, “We haven’t seen anything yet. Are you ready? Are your clients ready?”

For more in a related Investors Business Daily story, go to:

http://www.investors.com/editorial/IBDArticles.asp?artsec=27&issue=20070823

Thank You NAA!

SPL reps return from the

58th International Conference & Show

Julie, Billie Jo, and Joseph, have returned from the National Auctioneers Association’s (NAA) 58th International Auctioneers Conference and Show.

Special Thanks to all the NAA members and staff who worked hard to deliver this World Class Conference!

Congratulations to the CAI 2007 Graduates! Satellite ProLink was delighted to sponsor your celebration breakfast and to share this special event.


With over 1,500 members of the auction industry in attendance, Satellite ProLink experienced enormous trade show booth traffic and especially enjoyed visiting with NAA members & our SPL clients.

All reports indicated the auction industry continues to grow in popularity in spite of the slowdown of traditional real estate sales. The MORPACE study reports that Real Estate Auctions are the consistent growth leader and attributes this in part to ‘increased consumer acceptance combined with a greater focus on marketing strategy’.

Satellite ProLink is shifting their marketing strategies from the traditional print media to more innovative marketing; most notably Internet Advertising and Search Engine Marketing.
NAA member advertising activities are in sync with this trend; moving their print ads from local to national & regional publications, such as USA Today, The City Business Journals, Investors Business Daily, and Wall St. Journal which appear in print and on the Web.

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Google Web Search Is A Game-Changer In Advertising Field

BY KEN SPENCER BROWN, PETE BARLAS AND BRIAN DEAGON
INVESTOR'S BUSINESS DAILY

The Google Effect: First In A Series

To drum up foot traffic for their Mountain View, Calif., retail store last year, the owners of The Pink City spent about $600 for three weeks' worth of newspaper ads. It was a hefty outlay for the fledgling business, which sells an eclectic mix of handmade art, doll clothes and belly-dancing accessories. But the group considered it an investment.

Not a single person responded.

"We were very disappointed," said co-owner Therese Craven.

So they gave Google (GOOG) a try. In October, they signed up with the search giant's AdWords program, which lets advertisers buy small text ads that appear alongside Google's search results.

Not only can The Pink City choose what words trigger its ads, it can limit them to people searching from within the local area, track the campaign's effectiveness and tweak it on the fly. Better yet, the store pays only when someone clicks an ad.

Now, its entire ad budget — $75 a month — goes to Google.

"For the price and the amount of business we're pulling in, you can't beat it," Craven said. "Google is a godsend."

The scenario is repeating itself again and again as businesses large and small move their ads from print, TV and radio to the Internet.

To read this complete article, please click here.

We'll See You at NAA!

Satellite ProLink representatives Attending
58th International Auctioneers Conference and Show in San Diego

Julie, Billie Jo, and Joseph, will be joining their friends and auctioneers from around the world at the National Auctioneers Association’s (NAA) 58th International Auctioneers Conference and Show at the Town and Country Resort and Convention Center in San Diego, CA, July 16-21.

Satellite ProLink, founded in 1995, serves real estate marketers and auctioneers throughout the US with Complete Project Management. Their real estate experience and proven systems help auctioneers save time, freeing them to focus on their clients and core competencies.

Over 1,500 members of the auction industry will participate in over 75 educational seminars ranging from selling real estate at auction to hosting benefit auctions. Satellite ProLink is the Sponsor for the Certified Auctioneers Institute Celebration Breakfast; Julie, Billie Jo & Joe are Trade Show participants; and Julie will monitor the ‘Multi Parcel (real estate) Auction’ seminar at this year’s conference.

The auction industry continues to grow with total goods and services sold at auction surpassing $257 billion in 2006. Residential real estate auctions lead the industry as the fastest growing market with an increase of 39.2% between 2003 and 2006. Automobile auctions continue to lead in gross revenue with over $87.3 billion sold in 2006, followed by land and agricultural real estate ($25.3 billion), agricultural machinery and equipment ($18.1 billion) and residential real estate ($16.0 billion).

To learn more about the 58th International Auctioneers Conference and Show visit the National Auctioneers Association.

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About the NAA
Headquartered in Overland Park, Kansas, the National Auctioneers Association (NAA) represents the interests of almost 6,000 auctioneers in the United States, Canada and across the world. Founded in 1949, the mission of the NAA is to promote the auction method of marketing and enhancing the professionalism of its members. In 2006, the auction industry grew by 7.1% with over $257 billion in goods and services sold. To learn more about Auctioneers, auctions and the NAA visit: www.auctioneers.org.