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in Wall St. Journal

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Ads appear in print and On Line!

Ask about 50% off on repeat ads.

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Satellite ProLink, Inc.

The Auctioneers’ Advertising Agency
NAA Member and Partner firm

Billie Jo 'locked-up' for Good.

Billie Jo Glisson was ‘locked-up’ for an hour to raise bail. The bail goes to benefit the Lakeland area Muscular Dystrophy Association. The event was very successful, Billie Jo raised her bail, and the total pledges were in excess of $56,400.

The money raised from this event will benefit families in the Lakeland area with neuromuscular disorders. Billie Jo’s bail will help fund research and maintain the Muscular Dystrophy Association’s hospital affiliated clinics. The MDA services include physical, occupational, and respiratory therapy evaluations, flu vaccines, and assistance with the purchase and repair of leg braces and wheelchairs. Way to Go Billie Jo!!

90% of All Home Buyers searched for their Homes on the Internet

NAA Auctioneers, www.auctioneers.org, and Satellite ProLink, www.spl1.com, have been shifting thier ad promotions to the Internet for over four years. See more interesting facts (below) from a recent article posted on National Association of Realtors, in support of this move.



REALTORS® Moving More of Their Ad Spend Online


The facts are in, and they continue to show that the smartest and most successful agents and brokers are shifting ever-larger amounts of their advertising and promotional dollars from print to the Internet.


For example, 90% of REALTORS® say that online marketing is important or extremely important to their success, and 90% of all home buyers say they searched for homes on the Internet, and more specifically on REALTOR.com®, while only 12% of all home buyers say they looked for their new homes in newspaper or magazine ads.


According to the National Association of REALTORS®, overall ad spending by REALTORS® totals about $12 billion per year, of which about $3 billion is now spent online and about $5 billion is still spent on newspaper advertising. But newspaper advertising by REALTORS® is declining by about 20% per year, while the industry’s Internet spending has been skyrocketing, and the trend shows no sign of stopping.


According to a recent survey by newspaper analyst firm Classified Intelligence, 19% of REALTORS® surveyed now spend less than 20% of their total budgets on newspaper print ads, another 36% of the REALTORS® spend 10% or less of their total advertising budgets in newspapers, and a whopping 17% of REALTORS® don’t advertise in print newspapers at all!


A separate Inman News survey recently found that 18% of REALTORS® surveyed said they planned to spend more than $10,000 to market themselves and their listings online in the next year, while approximately 40% planned to spend between $1,000 and $5,000 for that purpose, and only 20% planned to spend less than $1,000 online.


This shift in spending from offline to online media makes great sense, not only because online spending can be tracked back to actual inquiries, showings, and sales more quickly and more accurately than offline spending, but because the Internet is where the largest numbers of the most active buyers and most willing sellers can be found.

CAI Class II '08 Internet Marketing Trends

Satellite ProLink participated in a panel discussion on Internet Marketing Trends 2008, along with (pictured facing the class, from left to right):
William Lilly, Jr., http://www.ironhorseauction.com/;
Julie Carter, http://www.spl1.com/;
Kurt Aumann, http://www.aumannauctions.com/; and
Daniel H. McQuiston, Ph.D., Class II Instructor, Marketing Area Coordinator, College of Business Administration, Butler University, http://www.butler.edu/.

Attendees cited numerous examples of the public purchasing items, including real estate, at auction on the web. It was noted that as people become more comfortable researching and purchasing on the web, it is vital to communicate using the same methods. These trends are changing the use of traditional media, such as newsprint, on to more efficient avenues such as targeted email blasts, web ads, SEM, and SEO.

People find Auctions with Google

The Certified Auctioneers Institute, 2008 Class III, listens as Julie Carter, Satellite ProLink, (pictured to right of the screen) explains how people are finding auction information using Google. Also discussed were Web Ad Placement programs, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as auction marketing tools. http://www.satelliteprolink.com/02b.php

CAI Auctioneer Chills Out

Alfred Finocchiaro of Alfred's Auctions, Inc., Hightstown, NJ. shows off his Satellite ProLink 'Chill Out' tote bag at the Certified Auctioneers Institute in Bloomington, IN.

Alfred specializes in Contract Auctioneer projects for other auction companies and business liquidation - consignment equipment auctions. Alfred also does Ring Work/Auctioneer for Real Estate auction firms.

Certified Auctioneers Institute Leaders

The Certified Auctioneers Institute is designed for leaders and decision makers in the auction industry. Pat Massart is one of those shining beacons who gives tirelessly to assist others with thier development. To honor Pat Massart's extraordinary legacy, the CAI Charter Class of 2006 has initiated The Pat Massart Scholarship for Leaders. This award is established in Pat's name, as a tribute to her significant contribution and ongoing commitment to the field. Pictured below is Pat Massart with Julie Carter, at the CAI 2008 Opening Event. Go Pat!!

Certified Auctioneer Institute 2008

Each year auctioneers from around the world gather for the Certified Auctioneers Institute at Indiana University to study market trends and to focus on the tools necessary to provide top notch auction marketing services. The CAI is an executive development program and is the most prestigious designation awarded in the auction industry. http://www.auctioneers.org/web/2007/06/cai__certified_auctioneer_insti.aspx

Satellite ProLink's clients are primarily real estate auctioneers who have earned the CAI designation. Julie Carter and Billie Jo Glisson (pictured below) were on hand to host the CAI 2008 opening night network event. SPL was honored to have the opportunity; Thank You CAI!

Wall Street Journal New York visits Satellite ProLink

Wall Street Journal's New York and Florida representatives visited Satellite ProLink's corporate office in February to discuss the status of the Real Estate Auction business, in 2008. Satellite ProLink's auction marketing services are in great demand with the real estate auction business booming.

The Wall Street Journal provides great print and web ad opportunities to a substantial readership of potential buyers and they consider Satellite ProLink to be a key contact within the auction advertising industry. For further info on Satellite ProLink's auction marketing services, go to: http://www.satelliteprolink.com/01.php

Pictured from left to right:

Brook Patterson & Kristin Reilly, WSJ with Julie Carter & Billie Jo Glisson, Satellite ProLink

Florida Auctioneer Association

Satellite ProLink attends:

Florida Auctioneers Association

2007 Annual State Convention

Discover the Possibilities

Satellite ProLink Inc. attended the Florida Auctioneers Association 2007 Annual State Convention which was held on November 11-13, 2007, in St. Augustine, FL at the Historic Bay front Hilton. There were over 80 in attendance and everyone enjoyed the venue, seminars, banquets and contests.

Seminar Highlights:

“Auction Bonanza of a Lifetime” by Jim Gall, “On-Site Auctions Start to Finish” by Stan Crooks , and “Selling Real Estate at Auctions Using Guaranteed Financing” by Kurt Chana. For further details on the conference, go to: http://www.floridaauctioneers.org/

Satellite ProLink wins 3 awards in

The FAA Excellence in Advertising

Walt Driggers accepted three awards for outstanding advertising produced for him by Satellite ProLink, Inc. Go Team! The annual contest is open to members of the state-wide association. Entries are judged on their professionalism, marketing effectiveness and creativity.

Noted awards: Multi Color brochure, Multi Color postcard,

and Best of Show.

Satellite ProLink’s Billie Jo Glisson, Joseph Pemberton, Julie Carter along with

Tranzon Diggers’ Hellen, Christopher, and Walt Driggers.

SPL Execs participate in a Daytona Pit Stop.

After a brief stop in World Famous Daytona, the road trip was

made complete with a little help from Joe who knew

how to make the necessary repairs.

Billie Jo helped supervise.