CAI Class II '08 Internet Marketing Trends

Satellite ProLink participated in a panel discussion on Internet Marketing Trends 2008, along with (pictured facing the class, from left to right):
William Lilly, Jr., http://www.ironhorseauction.com/;
Julie Carter, http://www.spl1.com/;
Kurt Aumann, http://www.aumannauctions.com/; and
Daniel H. McQuiston, Ph.D., Class II Instructor, Marketing Area Coordinator, College of Business Administration, Butler University, http://www.butler.edu/.

Attendees cited numerous examples of the public purchasing items, including real estate, at auction on the web. It was noted that as people become more comfortable researching and purchasing on the web, it is vital to communicate using the same methods. These trends are changing the use of traditional media, such as newsprint, on to more efficient avenues such as targeted email blasts, web ads, SEM, and SEO.

People find Auctions with Google

The Certified Auctioneers Institute, 2008 Class III, listens as Julie Carter, Satellite ProLink, (pictured to right of the screen) explains how people are finding auction information using Google. Also discussed were Web Ad Placement programs, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as auction marketing tools. http://www.satelliteprolink.com/02b.php

CAI Auctioneer Chills Out

Alfred Finocchiaro of Alfred's Auctions, Inc., Hightstown, NJ. shows off his Satellite ProLink 'Chill Out' tote bag at the Certified Auctioneers Institute in Bloomington, IN.

Alfred specializes in Contract Auctioneer projects for other auction companies and business liquidation - consignment equipment auctions. Alfred also does Ring Work/Auctioneer for Real Estate auction firms.

Certified Auctioneers Institute Leaders

The Certified Auctioneers Institute is designed for leaders and decision makers in the auction industry. Pat Massart is one of those shining beacons who gives tirelessly to assist others with thier development. To honor Pat Massart's extraordinary legacy, the CAI Charter Class of 2006 has initiated The Pat Massart Scholarship for Leaders. This award is established in Pat's name, as a tribute to her significant contribution and ongoing commitment to the field. Pictured below is Pat Massart with Julie Carter, at the CAI 2008 Opening Event. Go Pat!!

Certified Auctioneer Institute 2008

Each year auctioneers from around the world gather for the Certified Auctioneers Institute at Indiana University to study market trends and to focus on the tools necessary to provide top notch auction marketing services. The CAI is an executive development program and is the most prestigious designation awarded in the auction industry. http://www.auctioneers.org/web/2007/06/cai__certified_auctioneer_insti.aspx

Satellite ProLink's clients are primarily real estate auctioneers who have earned the CAI designation. Julie Carter and Billie Jo Glisson (pictured below) were on hand to host the CAI 2008 opening night network event. SPL was honored to have the opportunity; Thank You CAI!

Wall Street Journal New York visits Satellite ProLink

Wall Street Journal's New York and Florida representatives visited Satellite ProLink's corporate office in February to discuss the status of the Real Estate Auction business, in 2008. Satellite ProLink's auction marketing services are in great demand with the real estate auction business booming.

The Wall Street Journal provides great print and web ad opportunities to a substantial readership of potential buyers and they consider Satellite ProLink to be a key contact within the auction advertising industry. For further info on Satellite ProLink's auction marketing services, go to: http://www.satelliteprolink.com/01.php

Pictured from left to right:

Brook Patterson & Kristin Reilly, WSJ with Julie Carter & Billie Jo Glisson, Satellite ProLink