Satellite ProLink, Inc. Blog

Wall St. Journal Real Estate Ads

2008-07-07T21:38:00.007-04:00

New & Improved ad rates!

NAA Members

Save over 25% off the National rate

in Wall St. Journal

Business Real Estate and Auction section.

Ads appear in print and On Line!

Ask about 50% off on repeat ads.

Act now to receive Your NAA Member rate,
Contact info@satelliteprolink.com

Satellite ProLink, Inc.

The Auctioneers’ Advertising Agency
NAA Member and Partner firm

Billie Jo 'locked-up' for Good.

2008-07-07T12:44:00.005-04:00

Billie Jo Glisson was ‘locked-up’ for an hour to raise bail. The bail goes to benefit the Lakeland area Muscular Dystrophy Association. The event was very successful, Billie Jo raised her bail, and the total pledges were in excess of $56,400.

The money raised from this event will benefit families in the Lakeland area with neuromuscular disorders. Billie Jo’s bail will help fund research and maintain the Muscular Dystrophy Association’s hospital affiliated clinics. The MDA services include physical, occupational, and respiratory therapy evaluations, flu vaccines, and assistance with the purchase and repair of leg braces and wheelchairs. Way to Go Billie Jo!!

90% of All Home Buyers searched for their Homes on the Internet

2008-04-15T15:40:00.003-04:00

NAA Auctioneers, www.auctioneers.org, and Satellite ProLink, www.spl1.com, have been shifting thier ad promotions to the Internet for over four years. See more interesting facts (below) from a recent article posted on National Association of Realtors, in support of this move.

REALTORS® Moving More of Their Ad Spend Online

The facts are in, and they continue to show that the smartest and most successful agents and brokers are shifting ever-larger amounts of their advertising and promotional dollars from print to the Internet.

For example, 90% of REALTORS® say that online marketing is important or extremely important to their success, and 90% of all home buyers say they searched for homes on the Internet, and more specifically on REALTOR.com®, while only 12% of all home buyers say they looked for their new homes in newspaper or magazine ads.

According to the National Association of REALTORS®, overall ad spending by REALTORS® totals about $12 billion per year, of which about $3 billion is now spent online and about $5 billion is still spent on newspaper advertising. But newspaper advertising by REALTORS® is declining by about 20% per year, while the industry’s Internet spending has been skyrocketing, and the trend shows no sign of stopping.

According to a recent survey by newspaper analyst firm Classified Intelligence, 19% of REALTORS® surveyed now spend less than 20% of their total budgets on newspaper print ads, another 36% of the REALTORS® spend 10% or less of their total advertising budgets in newspapers, and a whopping 17% of REALTORS® don’t advertise in print newspapers at all!

A separate Inman News survey recently found that 18% of REALTORS® surveyed said they planned to spend more than $10,000 to market themselves and their listings online in the next year, while approximately 40% planned to spend between $1,000 and $5,000 for that purpose, and only 20% planned to spend less than $1,000 online.

This shift in spending from offline to online media makes great sense, not only because online spending can be tracked back to actual inquiries, showings, and sales more quickly and more accurately than offline spending, but because the Internet is where the largest numbers of the most active buyers and most willing sellers can be found.

CAI Class II '08 Internet Marketing Trends

2008-03-31T17:19:00.010-04:00

Satellite ProLink participated in a panel discussion on Internet Marketing Trends 2008, along with (pictured facing the class, from left to right):
William Lilly, Jr., http://www.ironhorseauction.com/;
Julie Carter, http://www.spl1.com/;
Kurt Aumann, http://www.aumannauctions.com/; and
Daniel H. McQuiston, Ph.D., Class II Instructor, Marketing Area Coordinator, College of Business Administration, Butler University, http://www.butler.edu/.

Attendees cited numerous examples of the public purchasing items, including real estate, at auction on the web. It was noted that as people become more comfortable researching and purchasing on the web, it is vital to communicate using the same methods. These trends are changing the use of traditional media, such as newsprint, on to more efficient avenues such as targeted email blasts, web ads, SEM, and SEO.

People find Auctions with Google

2008-03-31T15:35:00.008-04:00

The Certified Auctioneers Institute, 2008 Class III, listens as Julie Carter, Satellite ProLink, (pictured to right of the screen) explains how people are finding auction information using Google. Also discussed were Web Ad Placement programs, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as auction marketing tools. http://www.satelliteprolink.com/02b.php

CAI Auctioneer Chills Out

2008-03-31T12:45:00.005-04:00

Alfred Finocchiaro of Alfred's Auctions, Inc., Hightstown, NJ. shows off his Satellite ProLink 'Chill Out' tote bag at the Certified Auctioneers Institute in Bloomington, IN.

Alfred specializes in Contract Auctioneer projects for other auction companies and business liquidation - consignment equipment auctions. Alfred also does Ring Work/Auctioneer for Real Estate auction firms.

Certified Auctioneers Institute Leaders

2008-03-31T11:15:00.006-04:00

The Certified Auctioneers Institute is designed for leaders and decision makers in the auction industry. Pat Massart is one of those shining beacons who gives tirelessly to assist others with thier development. To honor Pat Massart's extraordinary legacy, the CAI Charter Class of 2006 has initiated The Pat Massart Scholarship for Leaders. This award is established in Pat's name, as a tribute to her significant contribution and ongoing commitment to the field. Pictured below is Pat Massart with Julie Carter, at the CAI 2008 Opening Event. Go Pat!!

Certified Auctioneer Institute 2008

2008-03-31T10:33:00.007-04:00

Each year auctioneers from around the world gather for the Certified Auctioneers Institute at Indiana University to study market trends and to focus on the tools necessary to provide top notch auction marketing services. The CAI is an executive development program and is the most prestigious designation awarded in the auction industry. http://www.auctioneers.org/web/2007/06/cai__certified_auctioneer_insti.aspx

Satellite ProLink's clients are primarily real estate auctioneers who have earned the CAI designation. Julie Carter and Billie Jo Glisson (pictured below) were on hand to host the CAI 2008 opening night network event. SPL was honored to have the opportunity; Thank You CAI!

Wall Street Journal New York visits Satellite ProLink

2008-03-12T17:49:00.009-04:00

Wall Street Journal's New York and Florida representatives visited Satellite ProLink's corporate office in February to discuss the status of the Real Estate Auction business, in 2008. Satellite ProLink's auction marketing services are in great demand with the real estate auction business booming.

The Wall Street Journal provides great print and web ad opportunities to a substantial readership of potential buyers and they consider Satellite ProLink to be a key contact within the auction advertising industry. For further info on Satellite ProLink's auction marketing services, go to: http://www.satelliteprolink.com/01.php

Pictured from left to right:

Brook Patterson & Kristin Reilly, WSJ with Julie Carter & Billie Jo Glisson, Satellite ProLink

Florida Auctioneer Association

2007-12-10T14:43:00.001-05:00

Satellite ProLink attends:

Florida Auctioneers Association

2007 Annual State Convention

Discover the Possibilities

Satellite ProLink Inc. attended the Florida Auctioneers Association 2007 Annual State Convention which was held on November 11-13, 2007, in St. Augustine, FL at the Historic Bay front Hilton. There were over 80 in attendance and everyone enjoyed the venue, seminars, banquets and contests.

Seminar Highlights:

“Auction Bonanza of a Lifetime” by Jim Gall, “On-Site Auctions Start to Finish” by Stan Crooks , and “Selling Real Estate at Auctions Using Guaranteed Financing” by Kurt Chana. For further details on the conference, go to: http://www.floridaauctioneers.org/

Satellite ProLink wins 3 awards in

The FAA Excellence in Advertising

Walt Driggers accepted three awards for outstanding advertising produced for him by Satellite ProLink, Inc. Go Team! The annual contest is open to members of the state-wide association. Entries are judged on their professionalism, marketing effectiveness and creativity.

Noted awards: Multi Color brochure, Multi Color postcard,

and Best of Show.

Satellite ProLink’s Billie Jo Glisson, Joseph Pemberton, Julie Carter along with

Tranzon Diggers’ Hellen, Christopher, and Walt Driggers.

SPL Execs participate in a Daytona Pit Stop.

After a brief stop in World Famous Daytona, the road trip was

made complete with a little help from Joe who knew

how to make the necessary repairs.

Billie Jo helped supervise.

Jere Daye tells Satellite to gear up Online Marketing to help Auctioneers with mounting bank foreclosures.

2007-08-27T10:55:00.000-04:00

Economic Crisis, Untold number of Assets in Inventory, Landmark number of Foreclosures, Bankruptcies, 3 to 4 years of decline with 3 to 4 years of appreciation, and lots of business for the auction industry – all were topics of discussion recently presented to Satellite ProLink by Jere Daye, The National Sales Manager for Rowell Auctions, www.rowellauctions.com.

As our nation braces itself for the influx of landmark numbers of foreclosed properties, premier real estate companies prepare to assist in the movement of these assets. “Lenders will hire specialists to move these properties thru the most efficient method of sales,” says Jere Daye. Daye assisted lenders thru the RTC crisis and predicts this run will be handled much more efficiently with the technologies available today. The only way to move assets of these proportions will be with the auction marketing method and most notably thru on line sales.

Satellite ProLink works with Premier Real Estate firms throughout the United States and has seen a significant shift in the auction method of marketing, within the last five years. Search Engine marketing, web based ads, email targeting, site optimization, and social marketing are just a few of the ‘New Medias’ being used to reach real estate buyers. “This is truly the purest form of marketing we have seen yet,” said Ms. Billie Jo Glisson, Chief Operating Officer for SPL. The new technologies give us the ability to see and quantify who reacts to our messages and that becomes a very powerful tool for our auctioneers to assist their clients with the value and sales of the assets.

Mr. Daye says, “We haven’t seen anything yet. Are you ready? Are your clients ready?”

For more in a related Investors Business Daily story, go to:

http://www.investors.com/editorial/IBDArticles.asp?artsec=27&issue=20070823

Thank You NAA!

2007-07-27T15:29:00.000-04:00

SPL reps return from the

58th International Conference & Show

Julie, Billie Jo, and Joseph, have returned from the National Auctioneers Association’s (NAA) 58th International Auctioneers Conference and Show.

Special Thanks to all the NAA members and staff who worked hard to deliver this World Class Conference!

Congratulations to the CAI 2007 Graduates! Satellite ProLink was delighted to sponsor your celebration breakfast and to share this special event.

With over 1,500 members of the auction industry in attendance, Satellite ProLink experienced enormous trade show booth traffic and especially enjoyed visiting with NAA members & our SPL clients.

All reports indicated the auction industry continues to grow in popularity in spite of the slowdown of traditional real estate sales. The MORPACE study reports that Real Estate Auctions are the consistent growth leader and attributes this in part to ‘increased consumer acceptance combined with a greater focus on marketing strategy’.

Satellite ProLink is shifting their marketing strategies from the traditional print media to more innovative marketing; most notably Internet Advertising and Search Engine Marketing.
NAA member advertising activities are in sync with this trend; moving their print ads from local to national & regional publications, such as USA Today, The City Business Journals, Investors Business Daily, and Wall St. Journal which appear in print and on the Web.

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Google Web Search Is A Game-Changer In Advertising Field

BY KEN SPENCER BROWN, PETE BARLAS AND BRIAN DEAGON
INVESTOR'S BUSINESS DAILY

The Google Effect: First In A Series

To drum up foot traffic for their Mountain View, Calif., retail store last year, the owners of The Pink City spent about $600 for three weeks' worth of newspaper ads. It was a hefty outlay for the fledgling business, which sells an eclectic mix of handmade art, doll clothes and belly-dancing accessories. But the group considered it an investment.

Not a single person responded.

"We were very disappointed," said co-owner Therese Craven.

So they gave Google (GOOG) a try. In October, they signed up with the search giant's AdWords program, which lets advertisers buy small text ads that appear alongside Google's search results.

Not only can The Pink City choose what words trigger its ads, it can limit them to people searching from within the local area, track the campaign's effectiveness and tweak it on the fly. Better yet, the store pays only when someone clicks an ad.

Now, its entire ad budget — $75 a month — goes to Google.

"For the price and the amount of business we're pulling in, you can't beat it," Craven said. "Google is a godsend."

The scenario is repeating itself again and again as businesses large and small move their ads from print, TV and radio to the Internet.

To read this complete article, please click here.

We'll See You at NAA!

2007-07-10T22:35:00.000-04:00

Satellite ProLink representatives Attending
58th International Auctioneers Conference and Show in San Diego

Julie, Billie Jo, and Joseph, will be joining their friends and auctioneers from around the world at the National Auctioneers Association’s (NAA) 58th International Auctioneers Conference and Show at the Town and Country Resort and Convention Center in San Diego, CA, July 16-21.

Satellite ProLink, founded in 1995, serves real estate marketers and auctioneers throughout the US with Complete Project Management. Their real estate experience and proven systems help auctioneers save time, freeing them to focus on their clients and core competencies.

Over 1,500 members of the auction industry will participate in over 75 educational seminars ranging from selling real estate at auction to hosting benefit auctions. Satellite ProLink is the Sponsor for the Certified Auctioneers Institute Celebration Breakfast; Julie, Billie Jo & Joe are Trade Show participants; and Julie will monitor the ‘Multi Parcel (real estate) Auction’ seminar at this year’s conference.

The auction industry continues to grow with total goods and services sold at auction surpassing $257 billion in 2006. Residential real estate auctions lead the industry as the fastest growing market with an increase of 39.2% between 2003 and 2006. Automobile auctions continue to lead in gross revenue with over $87.3 billion sold in 2006, followed by land and agricultural real estate ($25.3 billion), agricultural machinery and equipment ($18.1 billion) and residential real estate ($16.0 billion).

To learn more about the 58th International Auctioneers Conference and Show visit the National Auctioneers Association.

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About the NAA
Headquartered in Overland Park, Kansas, the National Auctioneers Association (NAA) represents the interests of almost 6,000 auctioneers in the United States, Canada and across the world. Founded in 1949, the mission of the NAA is to promote the auction method of marketing and enhancing the professionalism of its members. In 2006, the auction industry grew by 7.1% with over $257 billion in goods and services sold. To learn more about Auctioneers, auctions and the NAA visit: www.auctioneers.org.